GSTQ - Brand Launch

App and Website Design

Photoshop, After Effects, InDesign

Project Overview

The Product: 

The client, a fashion house, was a start up and was creating their brand from the ground up. The client’s internal team went through all of the motions of marketing the brand. They created plans for models, fashion line release, social ambassadors and influencers. “Your Move” was their modo, to let it be known that they’re there when you’re ready.

Project Duration:

March 2022–June 2022

The Problem: 

Creating a brand that can stand out among many big designers and still have a casual feel.

The Goal: 

Create an eye-catching brand launch and make a name for themselves. We worked with the client’s marketing team to get the launch strategy and schedule in order. They had developed their branding outline, so we began to adapt to those guidelines. We went through all of the content and started to work on social media listings and other marketing tools.

My Role: 

Graphic Designer, Production Management

Responsibilities: 

• Expanding brand identity and implementation

• Social media posts

• Graphics to “get the word out”

• Brochures and catalogs of all the products being launched