IRL Festival - Case Study

Branding Design

Photoshop, After Effects, XD

Project Overview

The Product:

The IRL festival (In Real Life) is a musical and food festival who’s main goal was to bring people back together. They’re modo is “the un-social distant festival”. The logo started off by representing the 6-feet distance character, but just in a different manner. This character would be the ”mascot” of the brand and would be used in most if not all of the branding features. The mascot will be dancing and partying until the end and will be the hook for all of their advertisements.

The Problem:

No new festivals were being put together after the pandemic, the world needed an outlet now that they can live their lives normally.

The Goal:

Create a festival that will bring people back together after long periods of lockdowns and quarantines. IRL is a feeling of freedom and happiness that we had would need to be elevated in such a way that it could attract a fun-loving audience.