La Fleur - Case Study

Branding Design

Photoshop, Illustrator, InDesign

Project Overview

The Product: 

A beauty cream start-up needed a full branding campaign, including logos, fonts, graphics and packaging designs. La Fleur is a bright and clean style that wants to stand out from the rest. It was a long journey to get it perfect, but we’re always up for a challenge!

The Problem: 

In a competitive world of beauty, there are new companies popping up all of the time and it was a challenge to stand out. We decided to go “all in” on the packaging and make that the fun-loving design that the industry needed. We want people to think, fun equals glamour!

The Goal: 

We wanted to create a fun and colorful look that would capture the attention on the shelves but still show the quality of the creams. The artwork and the fun titles for the products would be the face of the company and represent La Fleur’s style.

My Role: 

Branding Designer, Graphic Design, Head of Production

Responsibilities: 

• Creating brand identity and implementation

• Social media posts

• Packaging design for different bottles and pumps